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ZAMBIA MARKETING GROUP

CAMPAIGN BRANDING & LAUNCH

Zambia Marketing Group 'relaunched' Zambia into the UK with a new campaign 'Everyone Falls for Zambia'. 

 

Zambia is home to one of Africa’s most well-known and desirable attractions – Victoria Falls, yet we are aware that a worryingly low number of people actually know they are in Zambia! At the same time, Zambia is recognised as having a premier safari location (South Luangwa),  a stunningly beautiful national park on the river (LZNP) and true wilderness areas (Kafue, Liuwa, North Luangwa etc). We wanted to have a campaign theme that captured the imagination, reflected Zambia's high quality safari credentials and also incorporated its iconic attraction in some way. 

 

If the would-be traveller does get the twist (ie The Falls), then we’ve added something to simply saying you can’t help loving Zambia!

 

 

 

CAMPAIGN BRAND IDENTITY

We looked to develop a visual identity for Zambia that represented Zambia as a traditional and authentic safari destination. To do so, we adopted a scrapbook / notebook feel with handwritten headlines (everyone produced individually) and a colour palette mirroring the bush.

Emailer & Press Release Design
Media Pack Design
Limited Edition Bradt Guide
Print Advertising
Editorial in Safari Magazine
Website Design
Ad design
Zambia Destination Guide
Inside Destination Guide
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