© Kamageo 2019


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Whilst the ZMG programme was primarily to focus upon consumers, it was vital that we talked to the UK's travel trade in order to unlock their marketing budgets - and encourage them to spend their budgets on Zambia rather than competitive destinations. 

This engagement essential came via three activities - regular emailers; inclusion in Safari magazine; and the Zambia dedicated sessions within the Safari Roadshow.

As a result, Zambia seems to be truly back "on the agenda" for many tour operators who seem enthused by the destination once more.




In November 2017 we started trade emailer campaigns.  On a monthly* basis we have been sending informative emailers to our already established and extensive trade database which consists of 400+ UK Africa specialists and tour operators. 

*1-2 newsletters a month

Below are a list of trade emailers sent to date:

Conservation South Luangwa >>>

Rachael McRobb’s Tusk Award-winning work with Conservation South Luangwa (CSL) strives to ensure South Luangwa is securely protected with sustainable levels of wildlife and intact habitat under the custodianship of Zambian people.

South Luangwa - A World's First >>>

Zambia's South Luangwa has been declared as the world's first sustainable wildlife park.

Fall for the Emerald Season >>>

It’s that time of year again; the heavens open and rain descends on Zambia, transforming the once dry plains into an oasis of lush green vegetation. The waters rise, the wildlife appears more distinctive than ever and the birding thrives. 

Zambia leads the way for Sustainable Tourism into 2018 >>>

2017 was the year of ‘world firsts’ for Zambia as two of its highly praised National Parks claimed prestigious titles regarding sustainability.

Zambia ranked as one of the safest country's 2018 >>>

Be prepared for a rise in enquires for Zambia this year as it’s recently been labelled as one of the top 10 safest places to travel in the world.

Contrasting Kafue >>>

For the safari connoisseur, Kafue National Park offers a traditional raw African safari experience of true exclusivity combined with excellent game viewing. What’s more apparent however is the interchanging scenery one can experience throughout the national park, which some can argue is a diverse enough location for an entire safari.


Indaba & WTM partner attendee list >>>

With Zambia gaining more and more interest, it's important to be up to speed with all that the country has to offer. Zambia Marketing Group is an exciting tourism initiative made up of more than 20 of Zambia's key players and we aim to keep you updated.

Family friendly safaris >>>

Zambia, one of southern Africa’s most rewarding and least travelled safari destinations, is often referred to as the ‘connoisseur’s’ destination as it’s very suited for the experienced safari-goer and for those seeking somewhere a little more adventurous and ‘off-the-beaten-track’.

A real safari feel in Livingstone >>>

Livingstone is known as the base for global travellers wanting to explore one of the natural wonders of the world, Victoria Falls. Livingstone has numerous accommodation options, but for those still wanting to get their ‘safari’ fix close to the falls, Islands of Siankaba, Toka Leya Camp andWaterberry Zambezi Lodge all offer their own twist.

A Taste of Zambia >>>

Edging away from a ‘traditional’ safari menu, these camps and lodges across Zambia all offer something unique.

Canoe get closer to game? >>>

If game drives, walking safaris and hides aren’t enough of a draw to Africa’s most authentic safari destination, how about taking to the water to get close to Zambia’s exceptional wildlife? 



Kamageo produces 'Safari', the UK's only trade publication that exclusively targets the UK's Africa specialist tour operators. The 72 page magazine has vibrant editorial coverage highlighting the very best of our partners from new lodge developments to personal FAM trip reports. We've given ZMG 12-14 page supplement in all issues published during the ZMG term, (Editions 32, 33 & 34).


The publication has a print run of over 400 copies all distributed to significant names within the UK's Africa specialist tour operators. *We also publish Safari on digital publisher 'ISSUU' where we can monitor the amount of exposure each edition gets online.


Zambia features:

- Introduction to ZMG & activities partaken so far

- Enthralling Three Rivers

- Play Hide & Peek with Shentons

- The Leopard Magnet

- Conservation South Luangwa

- Going the Extra Mile - Tafika camp's preparations

- All to Yourself - private safari houses and lodges

The Mystery of KaingU's Meyer's Parrots

- Drift over the Kafue

- Chiawa's Safari Suite: Just in time

- The Bushcamp Company's 'Did you know?'

- Experience True Zambia - Waterberry's community efforts

- Renovations well underway at Lion Camp

- Zambia FAM trip 2018 'ad'


Zambia features:

- Zambia leads the way for Sustainable Tourism in 2018

- Making a snare bead - how hard can it be?

- Everyday dining that's not so everyday

- See Luangwa from the air - photographic piece

- Three Rivers exceeds expectations

- Go Wild, Do Good

- First timers in Kafue & Livingstone - 4 page FAM trip report

- A real safari feel in Livingstone

- 'Why I go back to Konkamoya' - guest's perspective peice

- Private settings that encapsulate true wilderness

- Proflight's Portfolio of Extraordinary Guests

- Lion Camp Refurbishment Update

- LZNP celebrate Tusk Ranger award

- Proflight's new domestic routes



In February/March 2018, Kamageo hosted the 'Safari Roadshow'. Running the week before ITB Berlin, it attracted 40 key UK travel trade professionals. The Kamageo team has been successfully running Africa travel trade roadshows across the UK for almost a decade. We know the UK trade intimately and our tried and tested formula for roadshows ensures that this was 'bigger than ever' series of events and a roaring success. After researching the views of UK tour operators, we launched three half-day events - one each for Tanzania, Uganda and Zambia.

Each half-day session, consisted of 10 x 20-minute meetings with 10 leading tour operators on a round-robin basis. Across 4 days, the Zambian exhibitors met with 38 high quality Africa specialist tour operators. The Zambia exhibitor attendees included The Bushcamp Company, Shenton Safaris, Flatdogs Camp, Chiawa & Old Mondoro, Remote Africa, Wilderness Safaris, Norman Carr, Waterberry Zambezi Lodge & River Farmhouse and Lion Camp.

The hugely successful event will be running again in 2019, bookings are being taken, if you are interested in attending, please contact becca@kamageo.com. This is what our just a handful of our 2018 buyers had to say:

Some really lovely people and the product representation was very good quality and varied.

Janine Bullen, Bailey Robinson


Very well planned day and we met some very good exhibitors. 

Anthea Graham, Explorations Company


Extremely useful and I learned a plenty of useful information to pass on to the team here and in South Africa. Your organisation was terrific and the timing perfect.

Ian Russell, Cedarburg


I really enjoyed the workshop and I certainly learnt new things which is the whole point of the show!

Sarah Williams, Gane & Marshall


I have learnt so much and made some fabulous contacts! Thanks for the amazing coordination.

Abbey Simkiss, Visions of Africa

Show More


Africa & Beyond 

Africa Bound Adventures

Africa Specialists

Africa Sky

African Luxury (Holland)

African Star

Ampersand Travel

Audley Travel

Bailey Robinson

Bespoke Travel


Cazenove & Loyd


Chandelle Travel


Distinctive Africa 

Expert Africa

Explorations Co.

Far & Wild Travel

Gane & Marshall

Go2 Tanzania

Goodacre & Townsend

Holiday Architects

Jetset Holidays 

Kingfisher Safaris 

Lateral Life

Migration Safaris

Original Travel

Red Savannah

Reef & Rainforest 

Safari Drive

Safari In Style

Scott Dunn


Simply Safaris

The Safari Specialists

Theobald Barber Travel

Timeless Africa

Tribes Travel

Ubon Safaris

Ultimate Travel

Visions of Africa

Walks in Africa

Wild Foot

Wildlife Worldwide

Yellow Zebra