The unique status of "Sustainable Wildlife Park" has been bestowed upon South Luangwa NP by Dr. Taleb Rifai - the Secretary General of the United Nations World Tourism Organisation UNWTO - after visiting the park in the company of Minister of Tourism, Charles Banda.
Zambia’s President Edward Lungu announced the award as he officially opened the UNWTO International Conference on Sustainable Tourism in Lusaka stating that the momentous declaration will ensure that the national park remains a natural wildlife sanctuary, managed in a sustainable manner for generations to come.
President Lungu also highlighted that tourism in Zambia is a critical tool for sustainable development. He emphasised that “This is why tourism has been designated among the top three economic sectors to drive the national economic diversification programme. We will be increasing investment in the tourism industry”. The President has also commended Africa’s tourism potential, referencing UNWTO’s estimate that international arrivals will reach 134 million by 2030.
Dr Rifai, Secretary-General of UNWTO commended Zambia for its efforts in promoting the tourism industry, adding that “Travel and tourism has become a global force which must bring nations together”.